Sensodyne donates €20,000 to sick children through their “This Pack Gives Back” campaign with Tesco
Following the launch of the 2022 “This Pack Gives Back” campaign, in partnership with Tesco, Haleon, the manufacturer of Sensodyne, has now presented its donation to Children’s Health Foundation for the second year running.
The Sensodyne Team at Haleon awarded €20,000 to the Foundation after consumers were able to donate 25c to the charity by purchasing promotional packs of Sensodyne toothpastes. The donation will support sick children and their families when they need it most.
Backed by social promotion and in-store POS in Tesco stores around Ireland, the campaign in November and December 2023 gained significant support leading to €20,000 in donations.
Haleon and Tesco are already planning for an even bigger and better campaign for 2024, with the aim of raising even more funds to support sick children!
Nessa OReilly, Head of Strategic Giving at Children’s Health Foundation, said “We are extremely grateful to Sensodyne and their customers for making this generous donation to support sick children and their families across Ireland. And of course, a special thank you to Tesco Ireland for partnering with Sensodyne on this campaign and for doing whatever it takes for sick children.”